Advertising and marketing
Brand owners, producers, distributors and retailers in the food and beverage industry are faced with rapidly developing laws and industry regulations that govern advertising, marketing and promotions.
This pace is often exacerbated by the short lifespan of advertising campaigns and brand activations in the sector.
The digital environment is becoming increasingly prominent in hosting advertising, from online campaigns to smart phone marketing. Meanwhile, health, nutritional and environmental claims are subjected to particularly intense scrutiny by both consumers and regulators.
From the initial idea through to the development of a campaign to its launch, Eversheds’ specialist lawyers provide an in depth and practical understanding of the challenges you face and deliver expert commercial advice on all aspects of traditional and digital advertising.