Nutrition and health claims
The EC Regulation on nutrition and health claims has had a significant impact on the way food products are marketed and promoted. Products with existing health claims have had to undergo rigorous scientific assessment in order to continue making those claims.
Companies are benefiting from approved health claims and launching new products as a result.
However if the labelling or claim does not comply with legal requirements or is viewed as misleading, it can be an offence and subject to investigation from enforcing authorities.
Eversheds advises an extensive range of regional, national and international clients on what claims they should or could make in relation to their food or beverage products.