Retail

Advertising, sponsorship and promotions


Maximising the value of your brand through compelling advertising is critical to most retailers.

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Our specialist lawyers provide a full suite of services in this rapidly changing area, assisting clients to ensure their advertisements and promotions do not breach the increasingly complex legal and regulatory environment, and that sponsorship deals maximise brand value.


The digital environment is becoming increasingly prominent in hosting advertising, from online campaigns to smart phone marketing and the regulatory issues in this space is changing. Meanwhile, health, nutritional and environmental claims are subjected to intense scrutiny by both consumers and regulators.


We advise on all aspects of traditional and digital advertising and promotions and we have the capability to provide these services to you on a pan-European and international basis where required.


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Key contact

Andrew Terry, Partner
e: andrewterry@eversheds-sutherland.com
m: +44 791 911 2302