Branding and IP
Brand value is at the heart of every retail business.
With markets and opportunities becoming increasingly international in character, retailers now need to consider brand protection in multiple jurisdictions to ensure that they achieve a consistent brand image, and are able to enforce their rights, wherever they trade. The growth of online trading has also vastly altered the traditional strategies deployed by retailers to develop and promote their brands globally.
We understand this dynamic environment and the need for retailers to get clear, fast and cost-effective advice internationally on issues such as brand creation, registration, protection and infringement strategies.
Our intellectual property team works with an ever growing number of leading retailers worldwide in helping them to develop, promote and protect their brands. We advise brand owners on a wide variety of issues including trade mark and design disputes, co-existence arrangements, IP licensing and advertising regulation. We also have an international reputation in the field of online branding.