Retail

Data protection


Data assets are becoming ever more critical to the competitive advantage of retailers. We work with a wide range of retailers to help them maximise data value. We protect clients against enforcement action from the increasingly visible regulators and ensure compliance with relevant legislation.

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We advise clients on procedures, mechanisms and policies for collecting personal data from staff, customers, target customers and vendors; the use of data for marketing purposes including behavioural advertising, e-mail marketing and social network interaction; and collecting and using data in a single or multi-channel environment including stores, e-commerce, m-commerce, TV shopping and other media.


We also have experience advising retailers on cross border data transfer agreements and international customer and staff policies and notices; data maximisation exercises including advising on commercial partner arrangements such as white label websites and affinity arrangements; structuring and delivering compliance projects from “soup to nuts” nationally and internationally; responding to data security breaches and advising on investigations by and submissions to data protection authorities; and compilation and analysis of “big data” in a data protection compliant manner.


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Key contact

Paula Barrett, Partner
e: paulabarrett@eversheds.com
m: +44 777 575 7958