International expansion, franchising and distribution

International expansion has become the most obvious route to further growth for many retailers. Whilst there are always opportunities for expansion, they bring the potential for risk.


Our ‘routes to market’ team has vast experience of advising on the advantages and disadvantages of the many different potential trading structures available to retailers both in the UK and overseas, including those entering more challenging markets such as China, Eastern Europe and increasingly Africa. We can help identify the most appropriate network structure to meet your objectives, be it integration or franchise, distribution, agency or other methods.

We typically counsel on the most appropriate strategic options before preparing model structures and also advise on associated documentation including: pilot agreements, umbrella agreements, purchase options and joint venture documentation. We can then assist you on the international roll-out of your chosen distribution format, using our extensive and experienced international network to guide you through the local regulatory environment, as well as assisting with real estate, HR, product liability, online trading and brand protection issues.


Key contact

Susan Samuel, Partner
m: +44 782 578 2884