New regulation on the provision of food information to consumers

16 July 2012

On 22 November 2011, the Swedish National Food Administration (Sw: Livsmedelsverket) published information with regards to the new regulation of the European Parliament and the Council of the European Union (EU) No. 1169/2011 on the provision of food information to consumers. The regulation is consolidating and contemporizing two parts of the legislation regarding the provision of food information: the general principles regarding information (2000/13/EG) and the nutrition declaration (90/496/EEG).

The regulation applies to the food business in all stages (foods that are intended for final consumption and for a collective economy), and Heinz is thus subject to the new regulation. The purpose of the EU regulation is to help consumers further to make conscious decisions when purchasing foods, improving the readability of labels, increase the level of protection, conform the current legislation and to accomplish free movement of goods within the European Union.

The regulation is focusing on the following:

–          Nutritive content;

–          Readability; and

–          Derivation

Today, the nutrition declarations are already mandatory when nutrition statements are written on the packaging of the foods. The new regulation on the provision of food information to consumers provides for an increase in the content of that information. Other than the compulsory information that is required today, the nutrition declaration has to include information about carbohydrates, saturated fats and salt. In some cases information about fibres also have to be stated.

To achieve the consumer friendly goal the list of ingredients has to state allergens.

Rules regarding optional labeling will include details on the size of the letters and what information should be highlighted on the label.

The regulation (having direct effect in Sweden) regarding mandatory food information comes into force on 13 December 2012, however the regulation with regards mandatory nutrition declaration comes into force on 13 December 2016.

For more information, please contact:

Jonas Bratt
Managing Partner
Tel: +46 8 545 322 20

Jonas Bratt
Jonas Bratt, Partner
t: +46 8 545 322 20
m: +46 70 625 80 24