Crafting a new deal for our client

27th July 2018

Eversheds Sutherland has acted for leading multi-channel home shopping retailer Ideal Shopping Direct on the sale of the company by private equity house Blackstone to mid-market investor Aurelius.

The acquisition enables the management team at Ideal Shopping Direct to work with Aurelius to implement a transformation programme focused on driving operational efficiency of the business and assisting with its future growth plans.

The cross-practice Eversheds Sutherland team was led by corporate restructuring Partner Paul Dutton with support from Partners Robin Skelton (corporate) and Paul Castle (banking), Principal Associates Jonathan Pollard (corporate) and Lemi McAuley (restructuring), Associates Laura Allsop (corporate) and Ben Riding (banking) and Trainee Rachael Newell.

The team at Eversheds Sutherland provided invaluable advice throughout the whole transaction process

Paul Dutton, Partner, commented:

“Having acted in 2015 when Inflexion sold Ideal Shopping to Blackstone, we wish the experienced management team success in its new partnership with Aurelius, who have proven experience as an investor in the craft, TV shopping and omni-channel retail space. Our team quickly brought the relevant specialisms to the table and delivered the transaction against tight timescales with multiple parties and agendas.”


Bill Adams, Chief Executive Officer at Ideal Shopping Direct, commented:

“The team at Eversheds Sutherland provided invaluable advice throughout the whole transaction process, pushing hard on the areas that matter whilst easing aggravation on the less important issues. They did this all with a keen focus and a human touch.  I would certainly use them again and would highly recommend their services.”

For more information please contact Paul Dutton.

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