Refresh your thinking

13th September 2018

Exploring the latest trends in brands - Eversheds Sutherland IP Branding conference

Who should attend

Branding professionals, in-house lawyers and those in business who deal with brands.

Synopsis

The Eversheds Sutherland annual IP Branding conference provides an opportunity to stay up-to-date with legal developments and industry trends. The half day conference will be the go to event for in-house lawyers and those in business who deal with brands. It will discuss current issues and challenges, as well as ideas on how to embrace the opportunities and be innovative. Speakers will come from our global IP practice to deliver topical and stimulating sessions focussed on technical IP excellence.

Venue

Eversheds Sutherland, One Wood Street, London, EC2V 7WS

Programme

09:00 - Registration (Refreshments)

09:30 - Innovative brand protection
           - Brexit update - where are we now
           - “The Future of Branding” - Rick Sellars, Interbrand
           - Case law/current trends – Guy Tritton, Hogarth Chambers
           - The view from the US
           - The ASA, defamation and privacy – what’s new?
           - Tools of trade mark licensing– learnings from the Holland & Barrett case

12:30 - Lunch and networking

It will discuss current issues and challenges, as well as ideas on how to embrace the opportunities and be innovative.

Speakers

Guy Tritton, Barrister, Hogarth Chambers

Guy is an experienced intellectual property practitioner with a substantial and broad practice ranging from patents, copyright, designs through to franchising, competition law and commercial disputes. He has appeared in most tribunals including the High Court, Court of Appeal, Supreme Court, Court of Justice of European Union, European Patent Office, the Trade Mark Registry, VAT Tribunal and Crown Court.

He is widely regarded as having a very hands-on and commercial attitude to cases. In early years, he had an extensive criminal practice which honed his advocacy skills. He is now a Grade A Inner Temple Advocacy Teacher and his skills as a cross-examiner have often been remarked upon (see Testimonial & Directory Quotes). He is also Chief Examiner of the CIPA Litigation Skills Course.

Rick Sellars, Creative Director, Interbrand

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View Interbrand website


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