There has been a seismic shift in retail over the past few years and this is only set to continue.


Shopping habits have changed significantly over the last decade, and whether it’s visiting a physical store, ordering online or making payments via smartphones, shoppers expect a convenient and seamless end to end experience. That has to be anywhere any time and increasingly in any jurisdiction.

Retailers look to stay ahead of rivals by increasing efficiencies through supply chain automation and artificial intelligence. The Internet of Things and data collection has seen a new wave of customized products and promotions. Businesses with large property portfolios are now looking to maximize value from their estates by offering collection facilities, using space to showcase products or sharing space with other retailers. The market has also seen pure play retailers investing in real estate, recognising a ‘clicks and bricks’ strategy is required to stay competitive.

Retailers have therefore been forced to invest heavily not only at the front end, but also behind the scenes, to ensure order fulfilment and delivery can happen as quickly as possible; all whilst operating against a challenging backdrop of margins being squeezed, technology advancing and competition being rife with new entrants. Retailers need advisers with a high degree of sector-specific knowledge to help turn threats into opportunities, reduce risks and ensure they can evolve strategies for success.

Our experience

Our clients want to work with lawyers who genuinely understand their business, the speed at which they work and the need to move quickly with simple reliable advice and where protecting the brand remains of central importance. Retail has been at the heart of our strategy for decades. Our retail team invest substantial time, in developing their knowledge in this sector, for the benefit of our clients. We understand the sector and work hard to understand your evolving needs. We are trusted advisors for some of the biggest global brands in the business, often acting for them on complex and strategic matters across numerous jurisdictions. Genuine experience in this industry is a key differentiator for our retail team, and this has been developed through our long standing relationships with our clients. We work hard to gain and to keep the trust of our clients and have worked with a vast majority of them for many years. You can be confident that we will provide excellent service, thought leadership and quality advice.

Our team of retail lawyers offer a full suite of legal services and provide strategic advice to meet all your legal needs anywhere in the world, including:

• regulation and compliance
• M&A and IPO’s
• real estate
• intellectual property and branding
• technology and omnichannel
• data privacy
• advertising and promotions

Our global reach means we can offer multi-national retailers a fully managed and controlled service across the countries they operate in and are able to navigate the differences in legislation from country to country to ensure retailers comply across multiple jurisdictions.


Key contact

James Batham, Head of Consumer Sector
m: +44 797 972 4959